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ASOS to drop kidswear department

The online boutique ASOS are to discontinue their kidswear shop to concentrate on core business

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ASOS has announced it is to drop their kidswear department. The online boutique launched their childrenswear on site in 2008 and brought in brands such as Joules and D&G Junior to sell alongside their own Little ASOS brand, with clothing, shoes and accessories from baby to teen. Drapers Record yesterday reported that ASOS, the fastest growing online fashion retailer in the UK, will no longer sell children's clothes by the end of 2010 and will concentrate on expanding their core business of young fashion.

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