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The White Company launch new store with a Champagne soiree

The White Company celebrates the opening of their new flagship concept store in Chealsea Sloane Square with fizz and fun

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The White Company, famous for their penchent for all things white, launched their flagship lifestyle store in Sloane Square with a champagne cocktail party. Owner and mother-of-four Chrissie Rucker was on hand to welcome guests with a glass of chilled fizz before inviting them to browse.

The new store houses the entire White Company collection with gorgeous room settings, including a fabulous roll-top bath that was filled with cream-coloured roses, as well as enticing bed strewn with plumptious cushions that make you want to just dive in!

As well as interiors, toiletries, women's and men's loungewear and accesories, there's a dedicated area for babies and children, with the most delightful gifts, toys and nursery interiors. The Junior team thouroughly enjoyed lounging on the beautiful White Company sofas decorated with satin pillows whilst tucking into salmon and betroot treats!

To visit the new White Company lifestyle Store go to 4 Symons Street, London, SW3 2TJ: tel 0845 678 8150. Open Mon–Sat 10am–7pm; Sunday 1am–5pm.

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