This spring, Junior Design Award winning Bugaboo and the Van Gogh Museum will collaborate in the creation of a new pushchair line which features Vincent van Gogh’s artwork. A designer pushchair brand with a history of artistic collaborations, Van Gogh’s Japanese-influenced Almond Blossom painting, in particular, was the inspiration for the newest Bugaboo Bee3. They share a passion for craftsmanship and attention to detail, making these two Dutch originals the perfect pair.
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A print of van Gogh’s breathtaking painting serves as both the canopy and foot muff on the buggy, and its nature themes extend to the coated green chassis and matching faux leather handle bar, which are meant to represent a tree’s branches. The seat fabric and carrycot, meanwhile, are as blue as the sky.
Bugaboo hopes that the different perspective this buggy offers will encourage children to explore the world around them from infancy. An early exposure to Van Gogh’s work will certainly jumpstart a child’s love of art and open his or her mind to a world of possibilities.
Max Barenbrug, Founder and Chief Design Officer of Bugaboo, said this of the new design: “To be inventive means choosing a new and unexpected route. Even if people do not get it (yet), you have to stay true to your concept.”
The Bugaboo Bee3 x Van Gogh collection is available in a limited edition in selected stores nationwide from April 2015.
What the brand says, what the judges thought and where to buy…
Exploring the nature of art will expand the way your child thinks about their world