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It's a child's life, with Lord Newborough of the Rhug Estate

If only he had known then, what he knows now… Lord Newburgh of the Rhug Estate, organic meat supplier to Plum children's food, turns the clock back to a reimagined childhood

Posted: 25 September 2013
by Catherine Hudson

Lord Newborough on the Rhug Estate
Lord Newborough behind the wheels of his tractor
Lord Newborough in the produce shop
Camilla, Duchess of Cornwall, was presented with a bundle of Plum food for Prince George

Lord Newborough, 64, is the owner of Rhug Estate. The Estate supplies the Junior Design Award winning Plum children's food with it's organic meat. He lives in Peplow, Nr Market Drayton, Shropshire with his wife. He has one daughter, a step daughter and son-in-law, and three beautiful grandchildren. 

If you were five years old again, what is the first thing you would do?

Try and be less naughty than I was.

What advice would you give your five-year-old self?

Listen more to the advice given by my parents and superiors. To concentrate better in lessons and not to give your parents a hard time when it comes to homework.

What rules would you stick to?

Not to be unkind to others.

What rules would you break?

To be perfectly honest, and by my past performance, I would break most of them!

If you could, would you do anything to change your character?

Wow, that is a difficult one. I think I would have to 'phone a friend' to get the right answer on that. I guess there is always room for improvement - definitely with me. I am a fun loving person and I hope through life that I have never infringed on others.

Would you play more or try to learn harder?

I did never very well at school and I was very dyslexic. Sport was my strong point and learning was my weakness, so I would try much harder to learn.

Knowing what you know now, what would you want to be when you grew up?

I wouldn't want to be in the service sector, so creating or producing is where I would find most satisfaction. Manufacturing and farming is where my heart belongs.

What would you do for fun/hobbies?

What I enjoy doing now - skiing, boating, walking, golf, tennis and shooting.

What pearls of wisdom would you pass on to your five-year-old friends?

Always do your best, enjoy life, work hard and play hard. When you finish your schooling, get out and travel the world. At that age, you can do it in a way you will never be able to do it again. It will broaden your mind, give you self-confidence and you will really appreciate how lucky you are in life when you see people less fortunate than yourself.   

How would you dress yourself?

I'm not sure about if I was a child again, but my wife says I'm becoming scruffy. I like to describe my dress as 'tidy casual'. Ties are now for special occasions. When I was young we always had to dress up to go places, but now standards have changed. Whether this is for better or worse I'm not sure. I love nice clothes and beautiful material and it makes me feel good to get up every morning and put on clothes I really like. I think the way you dress is important and it very much reflects your character. My thoughts are that people who obviously care about their appearance care about other things too. 

What would you ask to have for a slap up dinner?

I have always liked fine dining because the portion control is very good. I don't like pretentious dishes and I want to taste the flavour of what I'm eating - if it’s quality meat, I don't want it covered in a sauce.  With my tastes as they are now, my ideal dinner (in a restaurant) would be a shell fish starter, rib eye steak or roast duck and soufflé (chocolate) or some very special cream (I never used to like pudding, but things have changed). If it’s eating at home, give me a plain roast dinner any day of the week; all organic, of course!

What would you insist upon doing if you only had one day to spend being aged five before returning to adulthood?

I would spend a day in Alton Towers!

If you had superhero skills, (flying, invisibility, super strength), what would be your dream job?

Rule the world or find a challenge to meet my aptitudes.

What was the first thing you wanted to be ‘when you grew up’?

A pilot firstly and secondly a farmer. I got my pilot licence aged 17, and helicopter license soon after that, while I was working as a student on a farm, learning the business.

What is the best thing about your job now?

I love working with my team and selling direct to the chefs. It involves a lot of travelling but when you've got something very special to sell it makes the job a lot easier. Organic produce is something very special and knowing how it is produced makes the story to the customer exciting and plausible. Protecting the environment and healthy eating is what it is all about and it should be what every person on the planet should be concerned about too.

The Rhug Estate is currently working on expanding it's mail order business. Visit the website,, to order a wide range of organic meats.

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