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Joolz launches new first-of-its-kind customisable pushchair

We visited Amsterdam to preview the Junior Design Award-winning buggy brand’s new lines, including a stroller with a choice of 120 different colour combinations

Posted: 17 September 2013
by Alex Lloyd

Joolz Day Earth in Camel Beige
The Joolz Day Earth collection will feature two new colours, including this chic Camel Beige.
Joolz Day Studio Gris
The Studio Gris is inspired by French style and features elegant double stitching inside the hood and on the handles.
Joolz Day Studio Tailor
Parents can choose from 20 different colour handles and safety bars for the customisable Joolz Day Studio Tailor.

With its combination of ergonomic excellence and understated chic, Joolz has fast become the stroller selection of discerning parents since the first Day model was sold in 2007.

Now, following on from various limited edition pushchairs and the successful Earth range (and a Junior Design Award along the way), the Dutch company is launching three new lines, which will be available in the UK from November.

Junior joined the Joolz team at their first ever pop-up Positive Studio in Amsterdam, a month long design showcase and family activity hub, as they unveiled the exciting new ranges.

First up were two new fabrics for the nature-inspired Earth collection – warm Lobster Red and classic Camel Beige. Both will feature the signature Earth tan leatherette handle, silver chassis and black wheels.

Meanwhile, the Joolz Day Studio is a subtle twist on the classic Joolz pushchair, with luxurious double stitched linings in either black or gris (a reversed denim) fabric, and double stitched leatherette handles.

But the real star of the show had to be the Studio Tailor, a customisable option offering mothers and fathers a choice of three fabrics (black, grey or jeans), two different wheels and 20 colours for handles, safety bars, zips and labels.

With everything from chic Cognac to subtle Angel Blue and bold Tangerine Tango to decide between (and more colour options in the pipeline, we're told), there's potentially a stroller to fit every fancy. We loved the unisex combo of jeans fabric with silver wheels and pink leatherette showcased at the Positive Studio, along with the bright yellow handle option.

The new line will be available from selected retailers and also, for the first time, to order online directly from Joolz, for delivery in five to seven working days.

What's more, following on from their “second life” packaging, which encouraged customers how to turn Joolz cardboard boxes into beautiful items for their child's room, the eco conscious company have got a new green scheme. For every pushchair sold, Joolz pledges to plant a tree in a "Birth Forest" in Columbia, providing you register your baby with their website.

Joolz Day Earth RRP £729, Joolz Day Studio Black or Gris RRP £749, Joolz Day Studio Tailor RRP TBC. Find out more at

Don’t miss… our exclusive interview with Joolz creative director Emile Kuenen and managing director Stan Vermeulen

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Joolz, stroller, pushchair, buggy, Day Earth, Day Studio, Studio Tailor

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