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When Steiff met Mr Selfridge

Junior’s favourite heritage bear dazzles on the set of glamorous drama

Posted: 18 January 2013
by Fiona McKim

Have you been watching ITV’s latest lavish costume drama Mr Selfridge? Dubbed Downton with tills, the tale of the grandiose American who founded Oxford Street’s most impressive department store has been adding a touch of much-needed glamour to our Sunday nights.

So what were the must-have products filling those iconic window displays in 1909? Well wouldn’t you just know it, much like ourselves, mile-a-minute Harry Selfridge had a passion for the finer things in life, including Junior Design Award winning Steiff Bears.

The mohair bears with movable limbs took pre-war Britain by storm, as documented in this week’s installment, for which Steiff donated a collection of antique bears to create this fabulous on-set window display.

What’s more, we hear whispers that screen-siren ‘Spirit of Selfridges’ Ella Love will be performing a cheeky teddy bear dance with the vintage critters in Sunday’s episode. All will be revealed…


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junior design awards, steiff, selfridges, mr selfridge, tv, toys

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I saw that episode, I simply love Steiff bears.

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