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The new anti-bullying book which shows why it's cool to be nice

Teach your child that kindness is always in style with the fashion industry's anti-trolling campaign Be Cool Be Nice

Posted: 17 March 2018
by Suzanne Peters and Alex Lloyd

The cover of the innovative BCBN book.

While trends may go in and out of fashion, one thing that is always in style is kindness. Teaching children this important lesson for life is especially important in a world dominated by social media and the online trolling and intolerance this sadly attracts.

Now the great and the good of the fashion world are taking a stand against cyber-bullying by backing the Be Cool Be Nice (or BCBN to its friends) movement, which has launched an innovative and interactive book of the same name.


Curated by super stylists Chaos Fashion and Kravitz Design (company of rock star Lenny), it features motivational and inspiring prose and rhyme, funky artwork, stickers and imagery by the likes of Burberry, DSquared2, Emilio Pucci, Henry Holland and Marc Jacobs.

The bear on the front has been designed by none other than Marc Newson CBE - the co-designer of the Apple Watch – and features the first ever in-print collaboration with Snapchat. There’s a clever trigger on the cover which reveals exclusive Snapchat X BCBN lenses featuring the BCBN song.


There’s also a unique interactive app for iOS and Android devices that unlocks additional content delivered by influential pop culture icons, and the likes to Kendall Jenner, Daisy Lowe and the Hadid sisters have all thrown their support behind it.

The ultimate message of this instruction manual-slash-life guide is to be kinder on social media and in life - and take a ‘no tolerance of trolls’ policy, all conveyed in a fun, engaging and cool way that kids will be inspired by.


Model Daisy Lowe at the London book launch

The book is available from Amazon now, costing £14.99. You can find out more about the campaign and stay connected at and on social media @becoolbenice #becoolbenice

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