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Greg Rutherford and Little Tikes show parents a simple way to 'ditch the guilt' and get outdoors

Gold medal Olympian and dad to Milo, Greg Rutherford is on a mission to inspire future generations to feel fit and happy by enjoying quality time together. Plus, Little Tikes have 50 4-in-1 Sports Edition Trikes to give away!

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Greg Rutherford with partner Susie and son Milo, nine months Gold medal Olympian Greg Rutherford with partner Susie and nine-month-old son Milo

Gold-medal winning Olympic long-jump champion Greg Rutherford understands the challenges of winning at the parenting game. Like many dads, he struggles sometimes with spending enough quality time with his partner Susie and their adorable nine-month-old-son Milo. But Greg has teamed up with toy company Little Tikes and is on a mission to help parents 'ditch the guilt' and take some time out to enjoy the great outdoors as a family.

A survey by Little Tikes has revealed that parents are fed up with their lack of quality time together, citing being too busy or too tired from working long hours as the main reasons they struggle. Relying on the television or tablet to entertain children while they get chores done just adds to their sense of guilt. 

But Greg has a plan to help UK parents get out and about, have some fun and discover new places with their families. In collaboration with Little Tikes, Greg has helped launch their Little Trikers campaign to encourage parents and children to make the most of any sunshine by going for a walk, which in turn will release some happy endorphin hormones, and help them all feel fit, strong and inspired.

Explains Greg "Going outside for a walk is the perfect way to unwind, get some exercise and wake up the senses! Plus, it's fantastic for your child's development too, with so many things to see and do along the way."

"The Little Tikes 4-in-1 Trike (modelled by Milo in our picture) is a brilliant alternative to a stroller - helping to make your little one really feel part of the adventure, so make the most of the time you do have together. Put down the phones and tablets, and cherish these precious moments in the great outdoors!"

Here are Greg's top five tips for making the most of being outside with your family this summer:

  • Go as a family - you can walk and talk at the same time, plus enjoy exercising and spending time together
  • Watch your steps - it's recommended you walk 10,000 steps every day. Try using an app or pedometer to measure how many steps you do
  • Look up - it may sound obvious but it's important to feel inspired by the nature all around you
  • Walk tall - walking is a great gentle exercise, and if you walk tall and pull your tummy in you can help improve your posture
  • Change it up - don't do the same route every time. Check out walks suggested by other parents on the interactive map and via the hashtag #toptriketrails


To help support the campaign Little Tikes are giving away 50 4-in-1 Sports Edition Trikes. To find out more from Greg, check out the interactive map of #toptriketrails and be in with a chance to win a Trike visit the Little Tikes website.


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sport, fitness, outdoors, development, adventure, Greg Rutherford, Little Tikes, Olympics, olympian, gold medal, long jump, dad, father, Little Trikers, exercise, walking, bike riding, 4-in-1 Trike

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